Twitter is a free social network that works as a microblogging platform (you can post short messages under 140 characters). Twitter users are allowed to update information about their work, current activity and links. These updates are posted on your own page and are visible to those who follow you. You can send messages and communicate in a fast and effective way.

Twitter can be used to meet people with similar interests and visions. It is also a very effective marketing tool. In addition, this social network helps you to save time and money, being free to use. Instead of sending mobile messages and calling everybody, you can just write some lines on Twitter.

Communication on Twitter is public- anyone can see what you do and the messages you send. However, you can opt for a private profile and share your thoughts only to those who are your friends. As in any social network, there is the possibility to customize your background page and pictures.

What do you understand by tweets? Tweets are the messages posted on your profile page, which are accessible to your followers. Keep in mind that you can follow an unlimited number of persons. It’s essential to gain exposure.

Twitter is (still) a social network that can help you to create a personal brand. Once you have managed to become an interesting user, you have all the changes to attract new followers. Every time someone starts following you, Twitter will send you an email. It’s on you to accept his request.

Besides the standard message, you have other ways to contact your followers. You can reply to their messages, “retweet” (repeat some information previously tweeted by another user) or send directly a private message to be read only by the recipient.

Being an excellent marketing channel, Twitter is used by increasingly more companies and organizations and by employees who want to create a personal brand. By taking advantage by this amazing marketing tool, people worldwide promote their services and skills.  Many twitter users have their own blogs.  They will typically paste a twitter follow me button right into their theme to attract relevant followers who share their interests.  Obviously the same button will work on any standard website.