The Sony cell phone represents the major Sony Ericsson product since, for quite some time now, the two companies associated to combine one’s expertise in consumer electronics and the other’s technological leadership in communications. Masaru Ibuka and Akio Morita were the founders of the Sony Corporation, although they did not envisage the creation of the Sony cell phone. The company’s headquarters are at Minato, Tokyo, Japan. As a corporation, Sony services a huge electronics market that includes not only phones but video stations, TV sets, computers, semiconductors, play stations and other consumer electronics as well. In 2008 the company’s total income was US$ 4 billion and their revenue was US$ 100 billion. In March 2008 the number of employees the company had was 180,500.

From a historical point of view, Sony maintains a high quality standard in the storage and recording items they provide, as they did not adopt those discoveries issued by other manufacturers and standard bodies. The standard products designed and manufactured over the years include Umatic (~1968), Betamax (1975), Betacam (81), Compact Disc (82), 3.5 inch Floppy Disk (82), Video8 (85), DAT (87), Hi8 (88), Minidisc (~90), Digital Betacam (~90), miniDV (92), Memory Stick (98), Digital8 (99), PSP Universal Media Disc (~2003), HDV (~2004), Blu-ray Disc (2006). So, Sony is mainly known for these consumer  electronics rather than for cell phones which they started developing in cooperation with Ericsson only. Therefore, the correct name for a Sony cell phone is Sony Ericsson mobile.

After their association, Sony and Ericsson became famous in the field of cell phone design due to their Walkman and Cyber-shot phones, getting to the fifth place among the top companies of the world, after LG, Nokia, Samsung and Motorola. The most famous Walkman mobiles were by far K750i and W800i, each with a great music playback range and two low-end phones included; both mobiles were launched in March 2005. A few months later, in October, another Sony cell phone – the P990 - was released, being the first mobile phone based on UIQ 3.

Another successful Sony cell phone belongs from the Cyber-shot brand. This one – the K750, had the release in 2005 and became one of the most popular Sony Ericsson phones. Unlike the Walkman which had a very good media package but a poor camera, the Cyber-shot phone included both great cameras and decent viewing media.

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